Italian design with a long tradition:  Founded in 1918, Fendi is represented today in all the most important fashion centers of the world – from Milan to Paris, Tokyo, Boston, New York and, of course, Los Angeles, always in prime locations. Recently seele was awarded the contract, to execute, in the form of their store facades, Fendi’s appropriately exclusive fashion statement to the world outside. Together with Peter Marino Architects and the Brand + Allen Architects, seele will revamp the Fendi store entries with a refined “rust” look. The execution of the first store façade is scheduled to be completed by the end of 2007.